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Win Time And Maximize Your Leverage

Delegation is the superpower of high achievers. Athena Assistants help find the bandwidth you need to accomplish more and live better.

Exclusives for readers of

- $1,500 comped in your second month
- Accelerated and personalized onboarding

Imagine how your life would change if you had a dedicated point person

Athena Empowers Leaders Like You

Athena is rooted in the experience of founding multiple unicorns. Our founder Jonathan Swanson started Thumbtack, a unicorn that’s raised ~$700M. And our CEO Robert Hayes took TaskUs public at a $5B IPO as its COO. Their secret? Talented, remote Executive Assistants.

Today, Athena works with startup executives, US governors, and other high-profile individuals to create the bandwidth these leaders need to surpass their most audacious goals.

The Most Successful People Buy Their Time

A Message From Our Founder

Over the last decade, I helped build Thumbtack from an idea into a team of more than 1,000 people and $1B in marketplace volume. My secret weapon was developing a deep partnership with Marni, my Philippines-based Executive Assistant. Marni doesn't just save me time; she gives me massive leverage. She manages my inbox, helps me recruit talent, build deeper relationships with my friends, and achieve my professional and personal goals. In short, my EA helps me win—both in work and in life.

Most people buy clothes, cars, or carats, but the most successful people buy time. The highest performers continually invest in increasing their productivity—because if you don't have an assistant, you are the assistant. Imagine what level you could perform at if you had a team pushing you to delegate more and more and more.If you're looking for help short-term, an AI assistant can offer you what you need.

If you aren't willing to put in the hard work to increase your productivity or don't think our pricing is an undeniable investment, I recommend you look elsewhere. But if you're excited to learn how to delegate better, gain leverage in all areas of your life, and build a relationship with an EA that grows more valuable over time, we'd be thrilled to partner with you.


You have dreams and vision, but never enough time. Become an elite delegator and unlock time abundance.

"I was very skeptical about getting an EA but it’s already changed my life in a couple months — I’m a huge believer now."

Savin Goyal

CTO Outerbounds

“I started with one Athena EA and it was so impactful that I’ve now hired 20 Athena EAs for my company. Levels’ growth has been directly fueled by Athena.

Sam Corcos

CEO of Levels

“My Athena EA is awesome – my anxiety level has lowered substantially.

Ryan Hoover

Founder of ProductHunt

“As Governor of Kansas, I was fortunate to have an amazing personal team supporting me. When I reentered private life, I was lucky to find Athena. My Athena EA is talented, discreet, and an amazing value.”

Jeff Colyer

Former Governor of Kansas

“Our family started with one Athena EA and we love her so much we’ve now hired multiple Athena EAs. Athena gives us time and freedom.

Ryan Hudson

Founder of Honey, sold to PayPal for $4B

The most ambitious and successful founders are using Athena. Mine paid for herself in 3 months.”

Erik Torenberg

GP at Village Global and Founder of Turpentine

How does working with Athena differ from a virtual assistant or a traditional staffing company?

Athena is different in two ways. First, our mission is a win-win for you and your remote Executive Assistant. With Athena, you'll form one-to-one partnerships where your goals become your Assistant's to help you reach your highest potential. And your Assistant will access an incredible career opportunity not readily available for them locally. Second, your dedicated Assistant is more than just a one-off task taker. You'll leverage significant impact across your career and reach new levels of fulfillment, health, and stronger relationships. The goal of an Athena partnership is complete integration into the landscape of your life.

How does Athena select Assistants?

Every Assistant undergoes our rigorous recruitment process. We screen each candidate for soft skills and enormous potential. Before being eligible to be partnered with you, they must take personality, cognitive, and English tests before undergoing immersive training on real-world tasks, including calendar, travel, and inbox management.

What is the typical lead time for working with an Assistant?

Prospective members who Request Membership are added to the waitlist. Waitlist times vary from a few days to a few weeks and depend on our current demand, Assistant availability, and the ideal start date you specify. Once you're off the waitlist, it takes two to four weeks from signing off on your partnership until you complete onboarding and launch the relationship with your Assistant.

How can my Assistant help me?

During the first 60 days, your Assistant works on three foundational projects (calendar, inbox, and travel management), plus three additional projects you select during the assessment phase of onboarding. After that, the sky's the limit for what you can delegate to your Assistant.

Here are some examples of what our clients have delegated to their Assistants:

- Research and information seeking
- Identifying networking opportunities
- Event planning
- Meeting preparation
- Household management
- Personal shopping
- Meal planning
- Communication management
- Database and reporting management
- Health and wellness management
- Appointment booking
- Recruitment efforts
- Online branding and presence
- Habit forming and goal management
- Family and relationship management

Can I share my Assistant with my executive team and or business partner?

No. Athena offers one-to-one, dedicated partnerships. Your Assistant will occasionally support colleagues and loved ones (organizing a team offsite or family trip), but you are their one-and-only delegator. We do not allow sharing because your Athena Assistant is unlike any other direct report—their primary focus is to help you achieve goals big and small so you can live a fuller life.